6/28/2023 0 Comments Last rite by lisa desrochers![]() ![]() To get the conversation going, the Tor team typically prepares some questions beforehand and enlists the help of a moderator, usually someone in-house. how many are just retweeting what they see other people saying.” retweets – how many people are originally contributing vs. “There are a couple of different sites that we use to track, but the biggest thing we look at is tweets vs. “There’s the number of actual participants but then there’s also the number of lurkers, which you can never really get a feel for,” she says. ![]() I got a lot of enthusiastic reactions.” But once a chat is over, judging its success is not an exact science. The publisher promoted the chat on its Twitter accounts and Facebook pages and, Ammerman says, “We reached out to YA bloggers to see how they felt about it and to see if they were interested. ![]() ![]() So that turned into, hey, maybe we could throw some advertising dollars behind it, create some ads for it.” Sometimes it falters, especially in summer, and we realized that last year’s back-to-school chat was by far our most popular chat to date. Tor decided to return to the YA well this month, Garcia says, “because we wanted to bring more attention to our chat. Typically, those chats have highlighted Tor’s adult books in fact, until yesterday, the publisher’s only Twitter chat to focus on teen readers was last August’s back-to-school-themed discussion. ![]()
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